The Power of Advertising

Many a small thing has been made large by the right kind of advertising. – Mark Twain

 Advertising sector have been improving year by year. In US and Europe, this sector has really nice and intelligent adverts. But in Turkey, we don’t see quite intelligent adverts. Some US and European brands take their intelligency to our sector like Snickers but Turkish brands have really bad adverts. Renault, the France auto brand uses a “First Aid Kit” song in their new car advert. This new car named “Kadjar” and it is a crossover model. Renault did a spectacular move for using “First Aid Kit” song named “My Silver Lining” in my opinion. Because the song is reflecting the soul of the crossover car, and the video is really impressive.

First Aid Kit is a Swedish brand, two sisters are the vocals. And the group is not popular in Turkey. But by this advertisement, everybody asks this song for google, shazam and other sources. A famous live radio station in Turkey, Joy Fm (100.6) uses this opportunity very well. Joy Fm is a love-songs channel and they generally play these line. This “My Silver Lining” song is truly for them but they are playing the famous songs like other stations. In these days, “My Silver Lining” is very popular and they has started to play this song. Actually, we should listen this song on this station for long time ago but the thing is “popularity” Also, I have a question for you; is this advert belongs to Renault or First Aid Kit? I thing the song is going faster than the car.

This advert makes us listening this good song on the radio but, after the song’s popularity ends, we will still wait these kind of quality unknown songs from these situations. In brief explain, advertising is very very important and long lasting if they are good!